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Newsarchive August 2008
Rookies to direct Akshay Kumar for Levi's adBy now its common knowledge that superstar Akshay Kumar was recently signed as the brand ambassador for Levi's 501. He even walked the ramp for them with international models at an event earlier this week in Mumbai.Now comes a piece of news stating that the Khiladi of Bollywood will be soon seen in India's first collaborative advertisement. The ad, for Levi's company, will be directed, scripted, and performed by the winners of a contest conducted by Levi Strauss India. The contest will be run on a special website where young contestants will be asked to write in their concepts for the ad. They can also upload videos and files of their previous work or narrate a story or incident to illustrate why they should be picked.Winners, chosen jointly by Akshay Kumar and Levi's, will begin working on the ad in November this year. These winners will perform various roles, such as writing the script, developing the music and background, directing the ad and acting in it alongside Akshay Kumar. Levi's India will be the producer and the ad will be released some time in December 2008. Levi Strauss India director-marketing Shyam Sukhramani said, "We're giving youngsters an open platform to do an ad with Akshay. The ads announcing the contest will be aired on TV starting August 27. We will also promote it through the outdoor and Internet medium and through our 200 stores across the country."Must say youngsters across the country would do anything to get up, close and personal with their favourite Bollywood idol. Courtesy:
Screenindia
Akshay gets unbuttoned
Akshay Kumar is on a roll. The actor has gone from 'Singh is Kinng' to ad king. After the success of 'Singh is Kinng', Akshay will
now be seen endorsing a leading denim brand. That too in a campagin personally designed by the actor.
With the mega success of his latest movie 'Singh is Kinng', there doesn't seem to be any stopping Akshay Kumar. With that much of creativity and spunk pouring out of him, its only obvious that he would choose to channel it into something. In fact that is exactly what Akki has done. All Akshay's fans will now see him in a new avataar. Akki has now stepped up to become the brand ambassador for leading American denim house Levi Strauss' brand Levi's 501 in India. Not only that, he has also decided to go the whole nine yards and has designed the ad himself.The ad is said to be one of the steamiest ad campaigns to hit the market in recent times, with hunky Akki revealing quite a bit of skin while he gets unbuttoned by a ducky model. The ad campaign is set to go on air by August 26. Courtesy:
Timesnow
Singh Is Kinng selected for Toronto film festivalNearly two weeks after its release, Akshay Kumar-Katrina Kaif starrer "Singh Is Kinng" continues to take the B.O. by storm raking in the moolah from all parts of the world.After creating new box-office records, the film has managed to achieve yet another milestone. "Singh Is Kinng", the year's biggest hit, is headed to the glittering Toronto International Film Festival (TIFF 2008), one of the biggest cinematic events in the world. It will be one of the eleven coveted gala presentations to be screened at The Roy Thomson Hall on Sunday, 7th September, 2008. "Singh Is Kinng" finds itself in august company with ten celebrated top-notch Hollywood titles that include Kate Beckinsale- David Schwimmer starrer Nothing But the Truth, Edward Norton-Colin Farrell starrer Pride and Glory and George Clooney-Brad Pitt starrer Burn After Reading amongst others.Tickets to the gala are always in high demand, being high-profile star-studded events. The "Singh Is Kinng" celebration at the festival is tipped to be attended by Sandeep Bhargava, CEO of the investment adviser to Indian Films, producer Vipul A. Shah, director Anees Bazmee, and lead actors, Akshay Kumar and Katrina Kaif. Courtesy:
Scrrenindia
The Bollywood king, but not a Khan!With "Singh is Kinng" netting Rs 29 crore in its first weekend compared to Rs 26 crore for last year’s blockbuster "Om Shanti Om", the most successful star in Bollywood need no longer be a Khan, a Bachchan or a Roshan. For over a decade, there seemed to be a smooth transition from Shahenshah Bachchan to Badshah Shahrukh, with an intermittent challenge from Aamir and Hrithik.If the 1970s and 80s were dominated by Amitabh’s roles of an angry young man called Vijay taking on the system in Deewaar and Agneepath, the last decade has been mostly about the fun guy next door called Rahul getting the girl even if Shahrukh started his career by literally killing her softly with his song in Baazigar or scaring her out of her wits in Darr! The more serious space was occupied by Aamir whose Lagaan was nominated for an Oscar in the category of the best foreign film. And the schoolkids were wowed by Hrithik playing Superman in Krrish. Now Akshay Kumar has broken into this charmed circle of those who rule Bollywood. "Singh is Kinng" has proved he can no longer be dismissed as a hero of the front-benchers and whose earthy humour appeals only to the masses — like in director Madhur Bhandarkar’s "Aan: Men at Work" where police-officer Akshay hurls a cop-killer to his doom from the top of a building and who, when asked where the baddie is, quietly replies “Voh oopar gaya hai” (“He has gone up”)!The last two years have seen six Akshay superhits grossing Rs 600 crore. It is difficult to typecast him even if his next release "Chandni Chowk to China" could be the closest to his heart since it tells the story of a bawarchi trying to make it big as a chef in China — Akshay grew up in Delhi and trained in martial arts in Bangkok, supporting himself by working as a cook. Bollywood’s latest superstar has proved that too many cooks needn’t spoil the blockbuster broth! Courtesy:
Economic Times
I love the way I look: Akshay
The man in the picture might be 40-plus, but all he looks plus on is sex appeal.
Akshay Kumar seems to be getting sexier with age, and he’s lovin’ it. "I feel good whenever I hear this type of a comment. If there is a secret to the way I look, it’s that I don’t do alcohol and drugs. I work very hard to keep it that way. I love the way I look. I’m not trying to be somebody else. Good, bad or ugly – I am the way I am," he says. Good for the girls. Speaking of which, he’s worked with 13 pretty ones in a very tough, macho show, Khatron Ke Khiladi on Colors, and it’s rumoured he got Rs 1.5 crore for each episode."It’s a great programme. I got to work with 13 beautiful girls, who wanted to prove that they are stronger than men. And it got decent TRPs too," he says diplomatically. Alright then, to change the subject, does he have a problem with the fact that women are upstaging men on so many fronts? "Not at all! I believe that women are stronger than men. At all times!" he quips. Would it be safe to say that Twinkle is stronger on the home front, then? "Quote me on that any day! She is definitely the stronger person between the two of us. In fact, marriage, by far, has been the most difficult stunt that I’ve performed in my life," he laughs. And this is what Akki has to say on his son Aarav – "He’s just five right now. He enjoys films and I’m enjoying fatherhood." He’s also enjoying big bucks, apparently. The money from the TV show is not the only mind-boggling figure in Akki’s career right now. Singh Is Kinng has reportedly opened to a record figure of Rs 60 crore in the first week, and it’s raked in more since then. "Yes, I agree that there is a lot of money in the industry now and that’s good for all of us. The number of people who’re going to the multiplexes to catch movies are unprecedented. And I’m sure that all this money will increase by next year. There are so many things that we can do with our films now – we can make them hi-tech, experiment with good scripts and what not. In fact, I have my own production house now and it’s doing great too," he says.And with all that moolah, he says, there’s greater scope for going international. He rapped with Snoop Dogg in Singh Is Kinng and is sharing screen space with Sylvester Stallone in Kambakht Ishq next. "These collaborations are about getting two cultures together. And I’m doing them because people want to see it. They want to see me rapping with Snoop and work out other similar tie-ups too. Abroad, people really enjoy Indian cinema. I want to do more such things in the future," he says. People also want to see more of his jodi with Kat. "I’ve seen her mature as an actor and from her first film to now, she has done some really good work. I’ve worked with many actresses, but it’s the most fun to work with her. She’s keen to learn and it’s true that I share a great rapport with her," says Akki. Courtesy:
Times of India
Akshay dreams big!
Akshay Kumar, the ‘King of Bollywood’, has not forgotten his Punjabi munda roots and his struggle to reach where he is today.
He’s come a long way from being born in a middle-class family in Amritsar, to staying in Delhi’s Chandni Chowk and moving to Mumbai’s Koliwada, learning martial arts, cooking in a Bangkok restaurant... and well, to being the most saleable star in the film industry. On India’s 61st Independence Day, Akshay waved the tricolour for BT and delivered this message for the youth of India: "Be thankful to your elders for it is their strength and their beliefs that have made your life so full and free. And take great care of your family for it is the reason why you are here." To him, despite the great fame and fortune he has arrived at today, "Freedom means I can spread my wings and fly at any moment without the fear of being shot down. To know I can raise my family the way I want to and not be forced by someone else. To live the way I want to live without harming anyone and not look over my shoulder at my mistakes but just get up and learn on my own."The Khiladi who is used to pulling off Bollywood’s most daring stunts on screen today, remembers running down the beach as a boy with the flag wrapped around his shoulders singing songs without a worry in the world. But, even then, Akshay had his dreams. And to everyone who has a dream, he shares Sylvester Stallone’s rock solid advice, "Remember, it ain’t over till it’s over. Be positive, nothing is too hard in life. If you can’t live your dream, no problem, pick yourself up and keep trying. But if it still ain’t working, wake up with a new dream." Courtesy:
Times of India
"Singh Is Kinng" collects Rs 8 crore on day one
Opening to an excellent box office initial worldwide on 08-08-08, the Akshay Kumar - Katrina Kaif starrer "Singh Is Kinng" has
collected Rs 8 crores on day one and the weekend collections are expected to be around Rs 28 to Rs 30 crores.
The Vipul Amrutlal Shah production directed by Anees Bazmee is already doing wonders at the Box Office. Bollywood sighs with relief as the film is all set to do amazing business at the Box Office. Till date, Shahrukh Khan - Deepika Padukone starrer "Om Shanti Om" has earned the highest first week collections of Rs 37 crores while the modest projections for the first week collections of "Singh Is Kinng" is put at Rs 45 crores, which clearly indicates that the film is on its way to make a new box office record.The film is undoubtedly riding on Akshay’s shoulders who all through the past couple of weeks, has charmed viewers with his 'Rugged machismo' and 'witty repartees' in 'Fear Factor Khatron Ke Khiladi', the adventure reality show being aired on the new General Entertainment channel 'Colors'. Akshay has garnered huge popularity across India through 'Fear Factor Khatron Ke Khiladi' in just over a week of its telecast, coupled with a rise in his stock in Bollywood in the last few years and thanks to a series of successes like "Namastey London", "Bhool Bhulaiyaa", "Heyy Babyy" and "Welcome", which have generated an unprecedented buzz for "Singh Is King". Further heightening the excitement around the film is the presence of the ethereal Katrina, who plays the female lead in "Singh Is King". For, the last few years have witnessed an upswing in the popularity of this model-turned-actress thanks to success of "Namastey London", "Partner", "Apne", "Race" and "Welcome".Trade sources said the strong curiosity surrounding the film is in large part due to the fact that it features the hit pair of Akshay and Katrina, who teamed up in two of last year's biggest hits - "Namastey London" and "Welcome". Shot in Punjab, Australia and Egypt, the movie has generated tremendous interest in film circles due to its music, which has already climbed popularity charts across India. A unique feature of "Singh Is Kinng" is that it has American rapper Snoop Dogg featuring in the movie wearing a turban. While the music of the film has been scored by Pritam , Britain's popular bhangra band RDB has also composed a song for the film.Incidentally, "Singh Is Kinng" will be the widest ever day-and-date release of a solo Akshay starrer in the UK, Ireland and Europe, in UK and Ireland, the film previewed with a general release today on a staggering 70 prints. "Singh Is Kinng" will have a day-and-date release in both Dublin and Belfast, in recognition of the growing Asian community in Ireland.In addition to this, in Europe, the film opens on 10 prints in Norway, Sweden, Denmark, Germany, Switzerland, Belgium, Netherlands and Luxembourg. There will be a deferred release in Poland. Courtesy:
Apunkachoice
Fans hooked to Singh is Kinng
It's Akshay Kumar's biggest release this year making it to the big screen and one reason is because its running at a record number
of screens with shows begining as early as 7am in the morning.
What do most people normally do early in the morning? It is generally have their morning tea or read newspaper but this wasn't the case this Friday. This Friday there was a 7am screening of "Singh is Kinng". It's the first time that a film's show has been screened so early in the morning. There were 85 people who had come to catch Akshay Kumar's "Singh is Kinng", first day first show. It was the first of 28 screenings at a Mumbai multiplex. Other multiplexes are screening it as many as 40 times a day. That means, on an average, there's a screening every 45 mins.This is first time ever that a Hindi film's carpet bombing theatres in such a big way to maximise first weekend earnings. Often the decider between a hit and flop. Last year with four successive hits Akshay Kumar laughed his way to the bank. With this release Bollywood's current king seems set to continue his reign. "There are groups of 500-600 people who have completely booked the theatre for the weekend the response is amazing," said Rakesh Sharma, Manager, Cinemax Sion. And people seem to be just loving Akki Happy Singh. "It was great. Akshay is very funny, Katrina is beautiful."Well, as far as the box office fate of the film goes, one will have to wait and watch this space. Courtesy:
NDTV Movies
Royal welcome for the Kinng!
Take a break from the desi version of Fear Factor and watch the khiladi in a new avatar. "Singh Is Kinng" ran to full houses in city theatres today.
The movie is being screened in three city theatres Meenakshi, Sujata and the multiplex Eylex.
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